Choose your auctioneer wisely – a seasoned professional auctioneer can offer much more than just their performance at your charity event. Among other things, they can help you with their expert advise in the following areas:
Offering marketing techniques.- Committee consultations.
- While you might be tempted to save your best and most expensive items for the very end of the auction, this is not always a wise decision – sprinkling them throughout the event can add a great deal of interest to the bidding process by allowing your guests to continue bidding throughout the evening even if they lose out on the high profile items early on.
- Open your event with items of interest to a broad segment of your guests – it sets the stage for enthusiastic bidding and excitement for everyone.
- Pique the interest of your bidders for your auction items by keeping your descriptions interesting and concise. Picturesque words can start a bidding war!
- Is the value of each item close to the actual retail price? Don’t inflate the prices to bring in higher bids despite the donor’s value suggestion.
- Put your better items in the live auction and place other donations in the silent auction.
- “Do I have enough items?” Go with what you have and use the best placement possible (live or silent auction).
- It is not necessary to honor donor requests as to which auction their items should be placed in.
- How you can take advantage of Twitter.
- Help with access to exclusive auction items.
- Will each guest be interested in all the items offered for bid? What is the norm?
- Don’t necessarily do things just because they were done that way in the past. New and refreshing ideas can be key to a more successful event for your organization.
Offering marketing techniques.
